About us
Blick Rothenberg is a market leading accounting, tax and advisory practice. We are a relationship focused firm; passionate about providing a high quality, truly excellent, partner-led service. We deliver this commitment to quality through investment in the best people and innovative technology.
Our services include audit, assurance and business advisory services, as well as advice on corporate and personal tax matters. We have experience in working with a wide range of clients, from overseas listed companies, international groups and owner managed businesses to private clients seeking proactive tax advice.
Blick Rothenberg is part of Azets, an international business services group supporting entrepreneurial businesses, their owners and managers in achieving long term, sustainable success through the provision of critical business support and advisory services. This allows Blick Rothenberg to continue to deliver the high quality, partner-led service we have always provided, but with greater resource and the additional coverage that being part of a larger organisation provides.
By joining Blick Rothenberg you have the advantage of working in a close-knit team, with the support, backing and opportunities that working for a much larger organisation brings.
Marketing & Communications
The Marketing & Communications team set the marketing strategy and objectives for Blick Rothenberg. They are responsible for supporting business growth and building the BR brand profile. In broad terms the team:
• Creates and manages the strategic Marketing plans at a client, partner, sector and department level;
• Manages the brand ensuring it is always used appropriately and is positioned in the right way;
• Drives brand awareness and lead generation through engaging content taken to market by multi-channel campaigns;
• Manages the firm’s key client relationship and client listening programmes;
• Manages our relationships with the media and seeks out the most appropriate opportunities;
• Creates and implements the firm’s digital marketing and communications strategy;
• Provides strategic advice and co-ordination on high value pitching opportunities;
• Develops research where necessary to analyse markets in support of marketing and communications activity;
• Manages internal communications across the business in collaboration with HR and the Leadership
The role
This role forms part of the core of the Marketing team and supports all areas of the business based on priorities. Therefore, the role holder must have a good generalist marketing background with some specialist skills welcome.
The role holder is expected to take a proactive approach to Marketing and identify areas where they can add value to the Marketing & Communications function. They must be able to actively project manage campaigns, keeping projects on time and on budget, ensuring everyone completes their actions, proactively seek new ways of marketing and develop their own ideas on how to maximise spend and activity.
Key accountabilities
Key Responsibilities & Skills
Brand
· Be an active ambassador for the BR brand, ensuring that it is used appropriately at all times and manage situations where it is not used in the correct manner.
· Support the development of the brand, offering ideas and helping with delivery with elements including design and photography, offering a critical eye to proposed designs.
CRM
· Be an active user of Salesforce and support the business in using the system in the approved way.
Digital Marketing
· Use our marketing technology including software platforms and automation.
· Support the Head of Digital in maintaining and enhancing the firm’s presence on social media, including Twitter and LinkedIn.
· Help to promote the adoption and use of social media across the business.
Events
· Support the development and delivery of corporate hospitality and events (both face-to-face and virtual) to enhance our brand and build relationships with clients, prospects and intermediaries.
· Offer new ideas to get the most from event spend whether internally or externally.
Group
· Support with Group marketing and communications initiatives, where necessary and take a lead on activity where requested.
Management
· Ensuring that the team management system (Monday) is kept up to date with progress on activity.
Content & Campaigns
· Leading on the development of campaign plans.
· Project management of campaigns, working with the wider Marketing & Communications team to ensure timely delivery and to budget.
· Production of creative marketing content to support campaigns including reports, flyers, brochures, video, podcasts and advertisements.
· Development and management of relationships with external suppliers such as conference organisers, designers, videographers, industry associations and key publications.
· Proactively seek out and write initial drafts of client case studies using agreed format.
· Use of Salesforce to monitor campaigns.
· Create and maintain metrics reports on marketing activity to understand their effectiveness and business impact. Develop close-out reports to evidence ROI, mapped to campaign objectives.
Skills & experience
Essential
• At least 8 years’ experience as a marketing professional, the majority in a B2B environment preferably in professional services
• Experience of developing and delivering content-led marketing campaigns and can evidence brand profile KPIs being met and lead generation KPI’s being met
• Experience of managing multiple marketing projects at one time
• Experience of creating a wide range of marketing content
• Effective written and oral communication skills
• Experience of writing, designing and publishing social media posts (LinkedIn and Twitter)
• Event (live and virtual) organisation and management skills
• Experience of the following software platforms:
– CRM systems (preferably Salesforce)
– Marketing Automation (preferably HubSpot)
– Advanced knowledge of Microsoft Office
– Website CMS (preferably HubSpot and WordPress)
– Social media scheduling/publishing
• Excellent stakeholder management and influencing skills, with an ability to robustly support the Marketing & Communications strategy and diplomatically deal with issues that may arise
• Experience of managing agencies and suppliers
• Self-starter, organised, practical and determined with a ‘can-do’ attitude.
• Ability to handle multiple priorities in a fast-paced environment.
• Proven problem-solving skills.
• Pleasant, professional manner at all times.
• Excellent IT skills.
• Champion and exhibit Blick Rothenberg’s values every day.
Desirable
• Professional marketing qualification (e.g. CIM)
• Experience of Adobe InDesign software
• Experience of team management software an advantage e.g. Monday
Other
Benefits
- Pension – Looking after your future self when it’s time to step back and relax.
- 25 days annual leave + bank holidays – Time to focus on what’s important to you.
- Private Medical Insurance – Taking care of your health. One less thing to worry about.
- Permanent Health Insurance – Financial protection in the event of illness or injury.
- Flexible hours of work – We’re on a mission to give you back your time.
- Life Assurance – 4 x times salary, our family is important to us, and so is yours.
- Employee Referral Bonus – We’re always looking for talented individuals to join our family.
- Employee Benefits Portal – Cashback and vouchers on everyday purchases.
- Extensive Learning & Development Opportunities – Continuous development and support not only for your professional qualifications but also for your personal goals and aspirations, so we can grow together.
- Opportunity to attend social events – Time to stop, pause and have fun.
- Career Coaching – Better never stops. Sharing our time to make the best use of yours.