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Winnie Cao
Winnie Cao
Global Mobility
My aim is to make your experience investing in the UK as smooth as possible by working out an efficient plan – whether you act for a company expanding into the UK, seek to streamline your compliance process, or relocate with your family here

It has given me great satisfaction throughout my career to help people and businesses from the Asia Pacific region to establish and invest in the UK.

I joined Blick Rothenberg in November 2018 to set up our China Business Group, having previously worked for a Big-4 and Top-6 firm. During my twelve years in practice, I have always carried out a dual role of tax advisor and client liaison officer for those new to the UK.

I now work closely with our award-winning team of leading tax and accountancy experts to provide a holistic offering for international businesses and high-net-worth

My primary focus is personal tax advisory and compliance work for non-domiciled individuals, including expatriates, business travellers, high-net-worth families and entrepreneurs. I can clarify and explain the UK tax system in a way that feels familiar to my clients, ensuring that the tax planning is carried out efficiently, either from the employer or individual perspective.

My role expands into the overall coordination of accounting and tax services for companies and entrepreneuers setting up in the UK. I understand the barriers that Asian Pacific businesses often face when establishing their presence in the UK, and can help by adding an extra layer of support to bridge the cultural and language gaps.

Our extensive business community network also means that we can provide value-added support to clients who seek like-minded advisors in other professional fields, to enable their growth and expansion in the UK and beyond.

Specialist areas

Expatriate and employment tax Taxation of non-UK domiciled individuals Set up your business in the UK Non-domiciled individual's wealth and succession planning Property tax

Qualifications and positions of note

Chartered Tax Advisor (CIOT)

Blick Rothenberg – Chinese name – 必臻, bi-zhen

Blick Rothenberg has registered formal trademarks in China for our name and its corresponding translation, 必臻

曹锦玥 Winnie Jinyue Cao, Partner and Head of our China desk, explains: “China has been developing at a phenomenal pace over the last few decades and its outbound investment has soared in recent years. We’ve seen that the most successful businesses to win work in this market are the ones who have shown cultural consideration to Chinese native speakers. Having a Chinese brand name is an essential component of this.”

In the video Winnie explains why we chose to do this, the importance of adopting a Chinese brand name and the meaning behind the characters chosen for Blick Rothenberg (必臻, pronounced bi-zhen).

Blick Rothenberg - Chinese name - 必臻, bi-zhen

China Business Desk

We are uniquely placed to help your business with a team of multilingual staff at all levels, from accountants to partners, each of whom is fluent in sensitivities towards Chinese business culture.

In helping to meet your needs, we have developed a complimentary suite of support services. These services have been developed to cater for the needs of companies taking their first steps in the UK and range from entity set-up through to managing the whole accounting and administration back office function.

We also offer bilingual support to give that extra support during the initial stage of landing in the UK.

China Desk

Contact Winnie