It has given me great satisfaction throughout my career to help individuals and businesses from East and Southeast Asia establish, invest and grow in the UK.
I joined Blick Rothenberg in 2018 to establish and lead our China Business Group, having previously held roles within Big Four and Top 6 firms. For more than seventeen years, I have advised international businesses, entrepreneurs and private clients from East and Southeast Asia on their UK investment, expansion and growth strategies.
Combining technical tax expertise with commercial insight, I serve as a trusted adviser at the intersection of Eastern and Western business cultures. Beyond advising on tax matters, I help clients navigate the UK’s professional and commercial landscape, bridging cultural perspectives, aligning stakeholders and connecting clients with the expertise and networks needed to achieve their strategic objectives. Working closely with our award-winning specialists and wider professional network, I support clients throughout their business journey, from market entry to long-term growth and investment in the UK and internationally.
My technical specialism is UK personal and Global Mobility taxation for expatriates, entrepreneurs and high-net-worth families. I provide clear, practical advice in Chinese and English, helping clients understand and navigate the UK tax system with confidence while ensuring efficient planning and compliance.
Specialist areas
Services covered
Qualifications and positions of note
Blick Rothenberg – Chinese name – 必臻, bi-zhen
Blick Rothenberg has registered formal trademarks in China for our name and its corresponding translation, 必臻
曹锦玥 Winnie Jinyue Cao, Partner and Head of our China desk, explains: “China has been developing at a phenomenal pace over the last few decades and its outbound investment has soared in recent years. We’ve seen that the most successful businesses to win work in this market are the ones who have shown cultural consideration to Chinese native speakers. Having a Chinese brand name is an essential component of this.”
In the video Winnie explains why we chose to do this, the importance of adopting a Chinese brand name and the meaning behind the characters chosen for Blick Rothenberg (必臻, pronounced bi-zhen).
China Business Group
We are uniquely placed to help your business with a team of multilingual staff at all levels, from accountants to partners, each of whom is fluent in sensitivities towards Chinese business culture.
In helping to meet your needs, we have developed a complimentary suite of support services. These services have been developed to cater for the needs of companies taking their first steps in the UK and range from entity set-up through to managing the whole accounting and administration back office function.
We also offer bilingual support to give that extra support during the initial stage of landing in the UK.
Contact Winnie
Insights
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Embracing the Fire Horse: Why the UK Should Reignite Its Relationship with China
