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New Amazon store just the tip of the iceberg

The opening of the new Amazon store in London is just the tip of the iceberg, says Daniel Burke.

Amazon clearly have a plan and we will see more and more of these stores opening up around the country over the next few months.

Amazon are one jump ahead again in introducing artificial intelligence to retail shopping. They know who their customers are, where they live and what they like to buy. This will enable them to plan where the next shops should be and what those shops will stock in the future.

Initial reports suggest that people have found the shopping experience scary, but it is only a matter of time before this becomes more of a norm. Shoppers want convenience and a quick and cashless experience like this fits the bill for many.

This is another challenge for the major supermarkets who have been improving their technology over the past few years, but they still require goods to be scanned in and store personnel to deal with payment.

Although this move into ‘bricks and mortar’ retail by Amazon could assist the traditional High Street by developing a new shopping experience that consumers should embrace over time, it may also mean the retail experience of the future will employ fewer people.

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