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Alan Pearce

Alan Pearce



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+44 (0)20 7544 8884

The quality of the work we produce and the team effort we all put in here at Blick Rothenberg, makes it a very rewarding place to work.

I am a specialist VAT partner. I joined Blick Rothenberg in June 2006 having worked previously for two major international accountancy firms and HM Customs & Excise.

I specialise in helping my clients to mitigate the impact of VAT by identifying opportunities to make VAT savings, as well as advising them on how to manage business risks and potential exposure to VAT, interest and its associated penalties.

I have particular experience in helping businesses with the VAT implications associated with their property assets, as well as transactions involving EU cross-border and international trade in goods and services.

I have assisted clients with their appeals to Tribunal and provide assistance to the legal profession on VAT cases concerning both civil and criminal prosecutions. I also regularly speak at internal and external seminars on various VAT-related topics.

One of the highlights of my career has been winning a dispute with HM Revenue & Customs which had a significant positive impact on my client – a further education college for whom I saved over £1m in VAT.

I am Welsh born and bred and use my passion for rugby as an excuse to get back to my roots for matches in Cardiff whenever possible.

Specialist areas

  • Mitigating the impact of VAT
  • Identifying opportunities to make VAT savings
  • Helping clients to manage business risks and exposure to VAT

Qualifications and positions of note

  • VAT Practitioners Group

I am based at

Covent Garden

Contact Alan


Spotlight On… VAT & Barter Transactions 13 September 2022

Spotlight On… VAT & Barter Transactions

In this edition, VAT Partner Simon Newark looks at an often overlooked, unusual VAT consequence of many common business transactions.

New VAT policy on non-business activities 19 July 2022

New VAT policy on non-business activities

HMRC have announced a new two-stage test in published guidance and their updated guidance manuals

Alan Pearce 12 April 2022

Chancellor acts on VAT for energy saving materials

It was with some satisfaction that the Chancellor announcE changes to the VAT treatment of energy saving materials in his Spring Statement.