TodayTix is the first free mobile app that provides access to the best price tickets for last-minute theatre bookings. Tickets are available a week before the performance across a number of US cities and in London’s West End.


What was the challenge?

When TodayTix first came to the UK there were a number of challenges in establishing a position in the marketplace, including the different theatre group companies with which to build relationships, the complexities of VAT on ticket sales and administrative costs and the general issues regarding doing business in a new territory.

How did Blick Rothenberg help?

TodayTix chose to work with Blick Rothenberg as a result of our expertise in supporting companies as they expand internationally. We established the company’s accounting systems, built relationships with the key suppliers to ensure an efficient flow of transactions and worked through technical matters such as VAT.

Due to the unique nature of the client’s business model, we supply significant investment in setting up the most efficient processes, including sales imports and employee expense claims management.

What was the result?

Brian Fenty, chairman of TodayTix, said, "The whole Blick Rothenberg team have looked after us from day one. We get regular calls from Jim and Julian. They both talk us through the historic accounts and look forward to changes we can make as we continue to expand. I appreciate that they follow up regularly, meaning there are no surprises.

I feel comfortable as we continue our global expansion with operations planned for Australia that we will be able to rely on Blick Rothenberg to provide a global consolidated service.

The fact that Blick Rothenberg can provide us with dollar denominated reporting, in a format we understand, whilst continuing to ensure that we remain compliant with local GAAP and tax reporting, means that we can focus on business matters without having to worry about local legislation.

It is important to us as a tech-savvy company that we work with a provider that understands and utilises technology in an appropriate way. We feel that Blick Rothenberg, with the web access we have to approve and review our accounting records and being the only provider we have seen utilising market-leading services such as Concur, have differentiated themselves from any other providers we considered and continue to invest in automating our processes around income recognition in particular."