Finnish parenting start-up Wauwaa wins new investment


Filed Under: Technology

Written by: Melissa Thomas

We’re delighted to report that our client Wauwaa has received €500k in new investment.

Wauwaa is a website created by parents, for parents, is based in London and Helsinki and aims to provide an online community for parents to find and share information. The site has been in operation for six months, and this new investment is testament to the success of the platform.

Ivan Lopez, CEO and Co-founder of Wauwaa, said, “Our platform has been built with two things in mind - understanding and giving our customers what they want, when they want it and scale. We are seeing significant traction from visitors to the site, the average shopping basket increasing, the LTV of the customer extending and engagement through our social media activity soaring. This investment will help us build on this success and give our customers more quality curated content and grow the selection of our specially priced product offers.”

For more information on Wauwaa please visit their website: